Jallad Lebanon
Digital Strategy for Lead Generation
90-Day Action Plan · Content Pillars · Channel Strategy
Prepared by Webboxed · April 2026 · Confidential

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AGENDA
What We'll Cover Today
A focused strategy to grow leads, not just traffic — built around Jallad's market position, the right audiences, and the channels that convert in Lebanon.
1
Who Is Jallad Lebanon
Market position, portfolio, and why digital matters now
2
Target Audiences
Who we're going after and why they buy
3
Channel Strategy
Google, Meta, WhatsApp — and how they work together
4
Content Pillars
Social media and Reels framework for consistent content
5
90-Day Action Plan
Phase by phase — what happens and when
6
Budget & KPIs
How we measure success and what it costs

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COMPANY OVERVIEW
Jallad Lebanon — Who They Are
Authorized Caterpillar dealer for Lebanon, Jordan, and Palestine — delivering the full Cat portfolio including new equipment, rentals, parts, and service across three markets.
Cat Dealer
Official authorized partner for the complete Caterpillar equipment and solutions lineup
3 Countries
Active operations across Lebanon, Jordan, and Palestine (Focus in this strategy is Lebanon Market)
Full Portfolio
New equipment · Rentals · Used machines · Parts · Generators · Site support
Trusted Brand
Decades of established market presence and customer relationships in Lebanon

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AUDIENCES
Who We're Targeting
Four priority segments with real budget, real urgency, and a proven need for Cat equipment and services.
Construction Companies
P1
Contractors, developers, and project managers needing Cat excavators, dozers, compactors, rentals, CVAs, and ongoing parts & service.
Industrial & Energy Sector
P1
Factories, facility managers, and energy operators requiring Cat generators, power systems, and site support for critical operations.
Infra. & Agriculture
P2
Road builders, quarry operators, and infrastructure teams relying on Cat dozers, graders, compactors, and site support equipment.
NGOs & Municipalities
P2
Reconstruction bodies and public sector organizations driving Lebanon's recovery — buying and renting Cat equipment for infrastructure work.

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CHANNEL STRATEGY
Three Channels. One Unified Funnel.
Each channel plays a distinct role — Google captures active intent, Meta builds brand awareness, and WhatsApp closes the lead. Together, they create a seamless path from search to sale.
Google Search Ads
INTENT
  • Arabic + English keyword campaigns
  • Call ads for mobile users
  • Parts & service campaigns
  • Conversion: WhatsApp or form
Meta Ads
AWARENESS
  • Lead Gen Forms (mobile-first)
  • Video equipment walkarounds
  • Retargeting website visitors
  • Customer testimonial ads
WhatsApp Lead Flow
CONVERSION
  • Scripted inquiry flow
  • Product catalog in-app
  • Lead logged to CRM instantly
  • Broadcast for existing customers

Lebanon's #1 B2B channel is WhatsApp. Every ad and every channel drives to WhatsApp as the primary call-to-action.

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CONTENT PILLARS
What Jallad Posts. Why People Engage.
A clear, repeatable content system built on five pillars and three core formats — designed to generate awareness, build trust, and convert followers into leads every single week.

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CONTENT PILLARS
5 Content Pillars for Jallad Lebanon
Every post, Reel, and Story fits into one of these five categories — ensuring consistent output with strategic variety across the week.
1
Product Showcase
Equipment features, new arrivals, and product walkarounds.
Reel · Carousel · Story — 2× per week
2
In Action
Real machines doing real work — construction sites, power installations, and infrastructure projects.
Reel · Before/After · BTS — 2× per week
3
Customer Stories
Testimonials, case studies, and client success stories with Jallad equipment.
Video Reel · Quote Card · Spotlight — 1× per week
4
Education & Tips
Useful content: maintenance tips, how to choose equipment, rental vs. buy guides.
Carousel · Reel · Infographic — 1× per week
5
Offers & CTAs
Promotions, rental deals, parts discounts, and direct calls to contact via WhatsApp.
Promo Graphic · Reel CTA · Story — 1× per week

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REELS STRATEGY
Reels Content Generation Framework
A repeatable system for producing short-form video every week — structured for consistency, reach, and WhatsApp conversion.
Weekly Posting Calendar
Mon — Product Showcase Reel
Pillar 01 · New arrivals, feature walkarounds
Wed — In Action Clip or Site Visit
Pillar 02 · Real job site footage
Thu — Education Tip Carousel
Pillar 04 · Useful, shareable content
Fri — Customer Story or Promo
Pillar 03/05 · Testimonial or offer
Sun — In Action Reel + WhatsApp CTA
Pillar 02 · End of week conversion push
Reel Video Structure (30–45 sec)
0–3s: Hook
"Did you know Cat excavators now come with smart grade tech?" — grab attention immediately before the scroll.
3–20s: Show
Equipment in action, operator testimonial, or product walkthrough footage that builds credibility.
20–28s: Inform
Key feature, spec callout, or a clear benefit relevant to the viewer's business needs.
28–45s: CTA
"WhatsApp us for a free quote" — every Reel ends with a direct, frictionless next step.

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CONTENT EXAMPLES
Sample Content Ideas — Month 1
Ready-to-produce posts spanning all five pillars — designed to launch the content engine immediately in Phase 2.
Product Showcase
  • Reel: "5 things you didn't know about the new Cat 320 Excavator" — feature walkthrough
  • Carousel: "New vs. Used — which Cat generator is right for you?" — spec comparison
  • Story: "Just arrived — 2025 Cat D6 Dozer" with swipe-up WhatsApp link
In Action
  • Reel: time-lapse of construction site with Cat excavators — client job in Beirut
  • Post: Cat generator powering a commercial facility — "Reliable power, day and night."
  • Reel: Cat dozer clearing a site — real footage from a Lebanon infrastructure project
Customer Stories
  • Reel: 60-second interview with a satisfied contractor in Jounieh
  • Quote card: "We've been renting from Jallad for 3 years. Never a breakdown."
  • Story: "Meet our client — [Company] relied on Jallad to power their project"
Education & Tips
  • Carousel: "Rent vs. Buy — 5 questions to ask before your next project"
  • Reel: "How to read your Cat equipment service indicator in 30 seconds"
  • Infographic: "Generator sizing guide — which KVA do you need?"
Offers & CTAs
  • Promo post: "10% off Cat parts this month — WhatsApp us to order"
  • Reel: "Renting equipment in Lebanon? Get a free quote today" with site clips
  • Story countdown: "Special rental rate ends Friday — swipe up to book"

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90-DAY PLAN
The 90-Day Roadmap
Three distinct phases — each building on the last. From infrastructure setup to full campaign activation and data-driven optimization.
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Phase 1: Foundation & Infrastructure
Days 1–30
  • Website: WhatsApp CTA, forms, load speed
  • Tracking: GA4, Meta Pixel, GTM all active
  • CRM with lead stages + 2hr SLA
  • Google Business Profile complete
  • Content bank: 20 images, 5 videos ready
2
Phase 2: Campaign Activation
Days 31–60
  • Google Ads live (Arabic + English)
  • Meta Lead Gen — 3 audience campaigns
  • SEO: 4 blog posts + category pages
  • WhatsApp business flow + catalog
  • Email reactivation to customer list
3
Phase 3: Optimization & Scale
Days 61–90
  • Budget reallocated to top performers
  • A/B test CTA: WhatsApp vs. form
  • Lead scoring + nurture automation
  • Lookalike audiences from leads
  • Month 4–6 roadmap delivered

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PHASE DETAIL
Phase-by-Phase Key Actions
What happens each month, what gets built, and who owns delivery — across three focused phases of execution.
Phase 1 — Foundation (Days 1–30)
  • Website & CRO: Add WhatsApp CTA, optimize forms, fix mobile speed, create dedicated landing pages
  • Tracking Setup: GA4, GTM, Meta Pixel, Google Search Console — all live and verified
  • Google Business: Complete profile, add photos, set up messaging, solicit first 10 reviews
  • CRM & SLA: Pipeline stages defined, auto-responses live, 2-hour follow-up SLA enforced
Phase 2 — Activation (Days 31–60)
  • Google Search Ads: Construction + Generator + Rental campaigns in Arabic and English
  • Meta Campaigns: Awareness video + 2 Lead Gen campaigns + retargeting from site visitors
  • WhatsApp Flow: Scripted inquiry sequence, product catalog, CTA on every ad
  • Content & SEO: 3× weekly social posts, SEO articles, location pages for Beirut/Jounieh/Tripoli
Phase 3 — Optimization (Days 61–90)
  • Performance Review: Full analytics — leads by channel, CPL, lead quality — reallocate budget to winners
  • CRO: A/B test landing pages, CTA buttons, and form vs. WhatsApp conversion paths
  • Automation: Lead scoring live, nurture sequences active, lookalike audiences built
  • Scale Planning: Month 4–6 roadmap prepared with expanded channel recommendations

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BUDGET
Recommended Monthly Ad Budget
Figures below reflect media spend only and exclude Webboxed SAL management fees. Budgets are calibrated to generate qualified leads at a competitive cost-per-lead for the Lebanese market.

Total estimated monthly media investment: $1,650 – $2,380 · Projected total leads per month: 45 – 80 qualified inquiries

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KPIs
How We Measure Success
Every metric is reviewed weekly, reported monthly, and adjusted based on real data. These are the numbers that define whether the strategy is working.
60–100
Monthly Leads
Qualified inbound leads per month across all channels
<$50
Blended CPL
Target cost per lead across Google, Meta, and email
>3%
Website Conv.
Visitor-to-lead conversion rate on key landing pages
>30
WhatsApp Inq.
Direct WhatsApp inquiries per month from ads and organic
1
Google CTR
Click-through rate target for Search Ads
2
Email Open Rate
Reactivation newsletter performance benchmark
3
Lead → Meeting
Conversion rate from qualified lead to sales meeting
4
Organic Growth
Target increase in organic search traffic over 90 days

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IMMEDIATE NEXT STEPS
To Kick Off — We Need From Jallad Within 5 Days
The following access and assets are required to begin Phase 1 immediately. Delays in any of these items will push back the campaign launch date.
01
Google Analytics 4 + Tag Manager Access
Admin-level access to existing GA4 property and GTM container, or approval to create new accounts.
02
Facebook Business Manager Admin Access
Admin access to the Jallad Facebook Business Manager for ad account setup and pixel installation.
03
Google Ads Account Access
Access to existing Google Ads account or written approval for Webboxed to create and manage a new account.
04
Google Business Profile Access
Manager access to the Jallad Google Business Profile for optimization, photos, and review management.
05
Existing Customer Email List
CSV file with name, email, and product/service — for the email reactivation campaign in Phase 2.
06
Logo Files + Brand Guidelines
High-resolution logo in all formats, brand color codes, and any existing visual guidelines if available.
07
Dedicated WhatsApp Business Number
A WhatsApp number reserved exclusively for inbound lead inquiries — to be set up with the scripted flow.
08
Ad Budget Approval for Phase 2
Written confirmation of the monthly media spend budget to activate Google and Meta campaigns on Day 31.
09
90-Minute Kickoff Call
Scheduled session with Jallad's sales and marketing team to align on messaging, priorities, and approvals.

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WEBBOXED
Ready to grow Jallad's leads — starting Day 1.
This strategy is built for measurable results — qualified leads, lower cost per acquisition, and a scalable digital presence across Lebanon, Jordan, and Palestine. Let's schedule the kickoff call and get started.
Website
webboxed.com
Email
contact@webboxed.com
WhatsApp
+961 3 051 091
Confidential — Prepared for Jallad Lebanon · April 2026

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